Hey all you fashion people! So I found something
interesting that I was not very aware of. Even my friend was freaking out when
I told her about it. But first, fashion marketing. It is like marketing for any
other product out there. I did not know that there is so much that goes into
it.
“Typical fashion marketing responsibilities include: attending
fashion shows and visiting designer showrooms; placing orders for clothing and
estimating the amount of inventory needed; arranging for the receiving,
storage, and display of merchandise; pricing clothes; designing visual displays
and ad campaigns and promotions; consulting with fashion designers and
consumers; keeping tabs on profits and losses; maintaining the physical
appearance of a store; and hiring and training new employees.”- Robyn
Tellefsen
As this description that Tellefsen said
in his article Fashion marketing merges psychology and style, it is almost as
if running your own small business. They need to keep up with trends or even
create the trend. The thing I like about fashion marketing is that they get to
go to fashion shows and designer show rooms. I already love looking at clothes.
It is another thing when buying them.
So where can we get cheap brand designer clothes?
Yeah, there are going to swap meets, going to discount stores rummaging for those
second-hand clothes, or bargain stores. But that takes a long time to find
something really good and in your size. Besides, where are you going to keep
all those clothes that you will barely wear? Also, how do you know those
clothes are really legit and not just some knock-offs? (That is when you have
to really inquire about their clothes and where they get them.) That is why I am glad I found this article about a website
where you can Rent Designer Dresses without the Expensive Price Tag.
This website called Rent-the-Runway has
a collection of designer dresses that you can wear to any event or gala. What
other good way to also learn about other designers that you just can’t name or
do not even know about?! The great thing about it that they send you two
different sizes just to make sure the dress you chose fits just right! Jenny
Fleiss, co-founder of Rent-the-Runway, said in the article Rent Designer Dresses
without the Expensive Price Tag by Laura Jerpi, “There’s no guilt of spending
money on something you’re only going to wear once. Everything is only 10% of
cost, so you can wear 10 times the number of outfits.” There are also accessories to rent with them!
Because they are designer dresses that they rent out, there is a safety precaution
of a $5 insurance fee in case something happens to the dress. So much better
than saving a lot of money for a dress you might only wear once.
Now I love clothes, but I am not very
familiar with designers because quite simply, I do not follow them or pay
attention to them. But this website is like a great way to market for designers
to show off their stuff that us lower class people cannot afford. What do I pay
attention to? The style. I pay attention to the design and the quality of the
materials used in the clothing. Whenever I go shopping, I just look for
whatever clothes catches my eyes and fit my style. There are some clothes that
I like, but I feel that they do not look good on me. It is okay because I know
there are other clothes that are better out there and will fit me perfectly. It
is like finding that perfect prom dress that will make you stand out and
screams you!
Speaking of prom dresses; for those of
you in high school, are you short on money and can’t afford that dress you
want? Well, there is a program that
occurs yearly. This program is called the Princess Project. They provide free
prom dresses that have been donated by random people who are not in need of
them anymore. These dresses are usually new or nearly new, barely used at all.
Also, the fun thing is that they prepare goodie bags for you to use to carry your
things as you browse. I know this because I have volunteered to prepare for the
Princess Project in San Francisco. Too bad I did not get a chance to work with
the dresses and browse them. 
Now there you have it folks! A couple ways to find
dresses you need for that important event you need to attend and looking
exceptionally fabulous! Happy browsing and wearing!
